Derived - Facebook is a social networking site with over 1.06 billion users who stop by each month. Not the number of registered accounts, but the number of people moving around checking their Facebook profiles, at least once in a month.
Fantastic achievement. However, in some developed countries, especially countries that use English everyday, Facebook has reached saturation point.
The indicator can be seen from the data that 82 percent of monthly active Facebook users are from outside the United States and Canada. And, Facebook growth is forecast to come from developing countries, especially countries that do not use English.
Facebook and mobile companies
The growth of the smart phone has a significant impact on Facebook. It urged the social networking idea that Mark Zuckerberg Instagram acquired at a price of U.S. $ 1 billion, equivalent to Rp 9, 6 trillion.
Most recently, Mark announced that Facebook has bagged full advantage at the end of last year. This shows the importance of mobile devices in the future.
"In 2012, we connected with more than one billion people and become a mobile company," said Mark, as quoted Jeffbullas, February 12, 2013.
That makes Facebook a focus on the development of 'Facebook for Android 2.0'. This application is built to provide stability and faster performance when opening Facebook Messenger that is connected to the phone number.
Not long ago, Facebook 2.1 slide with a new feature: can send voice messages.
In addition, the success of Facebook from a mobile device is also apparent from the latest figures Facebook advertising revenue on mobile devices, which is estimated to contribute 23 percent to total revenue, up 14 percent compared to last year.
That said, Facebook has grown revenue for mobile devices.
Currently, Facebook makes updates to create additional features, namely search and social systems or chart Graph Search beta search.
This feature serves as a search tool that lets users find the people, places, photos and other content, which is already in Facebook.
Latest features of Facebook is going to collide with the platform owned by Google, the Google+. However, the latest features Graph Search will make searches more relevant for users of social networking.
Progress of mobile devices and additional features Graph Search has made a significant evolution in the social networking site Facebook.
Here are 10 facts and figures for Facebook, until the last quarter of 2012;
- Monthly active users has reached 1.06 billion. Increased 25 percent from 2011.
- Daily active users has reached 618 million people. Increased 28 percent from 2011.
- Monthly active users on mobile devices reached 680 million people. Increased 57 percent from year to year.
- Daily active users on mobile devices through for the first time surpassed the number of users on the Web.
- Facebook advertising revenue on mobile devices rose about 23 percent in the fourth quarter of 2012, while in the third quarter of 2012 was only 14 percent.
- Facebook revenues reached U.S. $ 1.58 billion, equivalent to Rp15, 1 trillion, a sharp 40 percent increase from the fourth quarter of 2011, which only amounted to U.S. $ 1.13 billion, equivalent to Rp10, 8 trillion.
- Revenue from advertising alone reached U.S. $ 1.33 billion, equivalent to Rp12, 7 trillion, representing 84 percent of total revenue. Increased 41 percent from the same quarter last year.
- Expense payments and revenues reached U.S. $ 256 million, approximately Rp2, 4 trillion.
- Song-Pop a favorite game in 2012, followed by Dragon City in second and Bike Race in third place. Where Zynga Poker....?
- Facebook headcount reached 4,619 people.
Indeed a very interesting review.. Ups...Do not stop here, check other interesting articles on derived, okay..
